HEDGEYEAI WEEKLY · MOBILE
FRESH · LATEST BRIEF
INTELLIGENCE BRIEF · WEEKLY · VERIFIED 96/100

The week in AI mobile.

WoW download & engagement movement, plus the past seven days of URL-verified publisher activity. For monthly MAU dynamics, switch to the monthly view.

Weekly Takeaways

Note: LLM-generated weekly takeaways are produced by the post-2026-05-26 pipeline. This snapshot predates that change — showing the Stage-2 weekly bullets as a deterministic fallback.

WEEKLY · US

ChatGPT United States downloads increased +27.0% WoW, while WAU remained stable at +0.1% WoW.

WEEKLY · US

Meta AI United States downloads rose +67.1% WoW alongside a +1.7% WoW increase in WAU.

WEEKLY · US

AstroSage Kundli recorded a +88.8% WoW surge in United States downloads, though WAU declined -0.9% WoW, suggesting low initial retention.

WEEKLY · US

Adobe Firefly United States downloads expanded +11.7% WoW, diverging from a -22.1% WoW contraction in WAU.

WEEKLY · INTL

ChatGPT International downloads grew +11.8% WoW to 19.1M, with WAU remaining flat at +0.1% WoW.

WEEKLY · INTL

Google Gemini International downloads contracted -6.2% WoW, while engagement saw a minor +0.2% WoW lift in WAU.

Bottom line this week

Weekly trends depict robust top-of-funnel download activity in the United States, particularly for ChatGPT and Meta AI, while International weekly growth remains largely stable across major platforms. Divergences between download gains and WAU contraction in niche applications indicate an ongoing challenge with initial user retention.

Catalyst Timeline · last 7 days

URL-verified publisher activity from the catalyst tracker. Hover or click a row to open the source article.

  1. 2026-07-01
  2. 2026-07-01
  3. 2026-06-30
    Claude Sonnet 5
    anthropic.comMODEL RELEASE
  4. 2026-06-30
  5. 2026-06-30
  6. 2026-06-30
  7. 2026-06-30
    Introducing GeneBench-Pro
    openai.comPRODUCT LAUNCH
  8. 2026-06-30
    Inside Genebench-Pro
    openai.comPARTNERSHIP DEAL
  9. 2026-06-30
    How ChatGPT adoption has expanded
    openai.comPRODUCT LAUNCH
  10. 2026-06-30
  11. 2026-06-29
    Claude Science Ai Workbench
    anthropic.comMODEL RELEASE
  12. 2026-06-29
  13. 2026-06-29
  14. 2026-06-29
  15. 2026-06-28
  16. 2026-06-26

WoW Movers · downloads · US · Tier 1

Top Gainers

AstroSage Kundli: AI Astrology · Lifestyle & Specialized · T1 +88.8% WoW

Meta AI · AI Assistants & Chat · T1 +67.1% WoW

AI Mirror: AI Photo Editor · Creative AI · T1 +34.2% WoW

ChatGPT · AI Assistants & Chat · T1 +27.0% WoW

VN - AI Video Editor · Creative AI · T1 +22.2% WoW

Top Losers

Le Chat by Mistral AI · AI Assistants & Chat · T1 -51.0% WoW

AI Photo Editor - Polish · Creative AI · T1 -27.5% WoW

Remini - AI Photo Enhancer · Creative AI · T1 -24.3% WoW

UpFoto - AI Photo Enhancer · Creative AI · T1 -22.4% WoW

Hypic - Photo Editor & AI Art · Creative AI · T1 -21.8% WoW

See the full bubble quadrant and top-20 tables → /movers

Download vs Engagement Divergences

APP
GEO
DOWNLOADS
ENGAGEMENT
DIAGNOSIS
AstroSage Kundli: AI Astrolo
US
+88.8%
-0.9%
VIRAL-BUT-SHALLOW

AstroSage Kundli recorded an +88.8% spike in downloads accompanied by a -0.9% WoW WAU contraction, suggesting a viral-but-shallow adoption event.

Adobe Firefly: AI Generator
US
+11.7%
-22.1%
VIRAL-BUT-SHALLOW

Adobe Firefly United States downloads rose +11.7% WoW while WAU dropped -22.1% WoW.

Remini - AI Photo Enhancer
US
-24.3%
+1.8%
DEEPENING ENGAGEMENT

Remini saw United States downloads fall -24.3% WoW while WAU grew +1.8% WoW.

AI Photo Editor - Polish
US
-27.5%
+0.1%
MATURE-BUT-STICKY

AI Photo Editor - Polish experienced a -27.5% drop in US downloads alongside a +0.1% WoW stabilization in WAU, indicating mature-but-sticky engagement.

Data Quality Flags

POSSIBLE DATA ARTIFACTMeta AIdownloads · +67.1%

Driven by forced companion app usage following the Meta Quest v2.5 OS update.

SEASONAL PATTERNPhotomathMAU · -36.1%

Consistent with summer academic breaks in the United States.

POSSIBLE VIRAL-BUT-SHALLOWAstroSage Kundli: AI Astrolodownloads · +88.8%

Download surge failed to convert into engagement, with WAU declining -0.9% WoW.