AI Assistants & Chat
The AI Assistants & Chat category grew +1.9% MoM in Global MAU, the only major AI category showing sequential expansion this period.
Verified weekly intelligence on 520 AI mobile apps across global markets. Every claim in the brief is tied to a specific data point and audited before it ships. Last published May 9, 2026, 12:03 PM EDT.
The AI Assistants & Chat category grew +1.9% MoM in Global MAU, the only major AI category showing sequential expansion this period.
The Education & Learning category recorded a -3.0% MoM decline in Global MAU. Leading applications demonstrated negative sequential engagement.
The Creative AI category recorded a -3.9% MoM decline in Global MAU, the sharpest contraction among AI categories tracked.
Meta AI exhibited strong user acquisition, with International MAU growing +31.4% MoM to 50.9M users.
Microsoft Copilot US MAU declined -14.9% MoM, with no identified external catalyst.
Claude by Anthropic demonstrated significant engagement acceleration, with US MAU rising +16.5% MoM to 12.1M.
Google Gemini US MAU grew +8.4% MoM, representing the strongest absolute user gain among established AI assistants this period.