TOTAL DOWNLOADS · 7D
100.5M
across 152 apps with snapshot
TOTAL MAU · LATEST
3.3B
April 2026 monthly
HHI · AI ASSISTANTS & CHAT
2,574
Highly concentrated · 139 apps
APPS WITH MAU IN SNAPSHOT
152
of 520 in the active registry
Market Overview · MAU by category, 3-year view
Stacked, monthlyLong-Term Trends · indexed to month one = 100
Relative growthMulti-horizon growth · category × time horizon
Total MAU change vs N months ago1M
3M
6M
12M
AI Assistants & Chat
+1.9%
+9.1%
+24.2%
+79.5%
Creative AI
-3.9%
-3.4%
-5.3%
-1.4%
Education & Learning
-2.9%
-3.6%
-10.7%
-13.4%
Health & Wellness
-1.8%
-5.1%
+6.6%
+4.3%
Lifestyle & Specialized
-1.0%
+27.0%
+63.5%
+104.6%
Productivity & Work
-1.6%
-0.0%
+1.1%
+10.7%
Market structure · MAU treemap
Latest snapshotHHI concentration · AI Assistants & Chat
DOJ thresholds shadedDetail
CATEGORY
DOWNLOADS · 7D
MAU
SHARE OF MAU
APPS
AI Assistants & Chat
66.1M
2.1B
65.4%
50
Creative AI
23.8M
768.0M
23.4%
69
Education & Learning
5.6M
204.6M
6.2%
9
Productivity & Work
3.1M
111.5M
3.4%
13
Lifestyle & Specialized
1.0M
29.6M
0.9%
5
Health & Wellness
848.1K
22.0M
0.7%
6