TOTAL DOWNLOADS · 7D
96.3M
across 477 apps with snapshot
TOTAL MAU · LATEST
3.5B
April 2026 monthly
HHI · AI ASSISTANTS & CHAT
2,574
Highly concentrated · 139 apps
APPS WITH DOWNLOADS · 7D
477
of 520 in the active registry
Market Overview · MAU by category, 3-year view
Stacked, monthlyMicrosoft SwiftKey AI Keyboard · GLOBAL · MAU · SwiftKey
Multi-horizon growth · category × time horizon
Total MAU change vs N months agoMarket structure · MAU treemap
Latest snapshotHHI concentration · AI Assistants & Chat
DOJ thresholds shadedLATEST REPORT · WHOLE MARKET HHI · 3,355 · HIGHLY CONCENTRATED
The AI Assistants category displays highly concentrated dynamics, heavily influenced by ChatGPT's majority share.
Creative AI concentration reflects Canva's commanding user base, while a fragmented long tail accounts for the remaining volume.